Festival Ready – Millennials Driving New Technologies

We’re seeing the end of paper tickets and wristbands for festival entries, as switching to mobile
contactless and RFID options are more applicable for most people. A new study by an online label
company revealed that millennials are leaning more towards these new technologies. They found
that nearly 50% of them are championing these advancements.

Just as music styles change and adapt, so does technology. The whole festival experience is
changing, from ticketless entry, to contactless payment options, all-round they offer a more
enhanced user experience. Planning and logistics mean we have new ways to enjoy music festivals.

A recent survey carried out by an online label company https://www.data-label.co.uk/ looked into
what festival goers preferred method was when making purchases at festivals and which ideal form
of entry they’d prefer.

Which method of entry and payment would you prefer to use at festivals?

Paper tickets, fabric wristbands and cash:

  • Generation Z – 20%
  • Millennials – 17%
  • Generation X – 31%
  • Baby boomers – 32%

RFID technology wristband entry and preloaded with cash:

  • Generation Z – 16%
  • Millennials – 18%
  • Generation X – 45%
  • Baby boomers – 21%

Mobile ticket entry, contactless card and smart watch payments:

  • Generation Z – 24%
  • Millennials – 48%
  • Generation X – 18%
  • Baby boomers – 10%

RFID enabled devices are programmed to bring quick recognition once scanned, enabling faster
entries for people and reducing the number of fake tickets at festivals. Contactless payments are so
popular in general these days that they have now expanded to festivals. These also enable fast
transactions with bank cards or smart cards, as well as mobile phones and smart watches with this
option activated.

Here are our top five latest technology advancements for festivals:

  1. Holographic concerts – Performances from past stars such as Michael Jackson have been
    reborn on stage for fans.
  2. Virtual tours – A simulated festival experience which gives people the opportunity to
    experience behind the scenes and areas where no one gets to go to.
  3. Meet and greet – Some festivals offer a simple touch of one another’s wristband to stay in touch together, via Facebook or other social media.
  4. Doppler Labs Here Active Listening – These customise what the wearer can hear at the concert, such as reducing chatter around them to amplifying bass of a set.
  5. Power Banks swaps – These allow people to keep their devices powered, just use a power bank and when it runs out swap it for a full one. EE are spearheading this which allows people to keep sharing on social media and still use contactless on their devices.

Philip Carlyn, Managing Director at Data Label, commented:

“It’s great to be involved in a time where we have these latest developments in our hands. The RFID chips are environmentally friendly and provide faster entries for people. Security has been better established with some festivals ensuring ticket holders must provide a photo to be identified on the day of entry meaning their band is connected to them; this way re-selling issues can’t occur”.

He continued:

“The virtual reality experience seems really intriguing, giving the fact you can experience festivals in your home comfort and to take a peek at behind the scenes.”

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