Whether you are a die-hard online shopper or you own a standalone website dedicated to retail sales, you are likely already aware of the important impact that technology has had upon our daily lives. Not only have the sales portals themselves expanded, but you can now find exactly what you are looking for in a matter of moments. This is beneficial to both buyers and sellers. Still, are you fully aware of what we can expect from technology in 2019? Let’s take a look at some of the latest wizardry to hit the markets as well as how it is expected to affect everything from POS (point of sale) systems to the online purchasing experience.
The Rise of Smart Systems: Putting the Purchasing Power in the Hands of the Client
Many experts will argue that the role of artificial intelligence (AI) is predicted to redefine our online experience as a whole. We are already among clever algorithms such as the ability for Google to autocomplete a certain query or for YouTube to recommend videos based off of our past viewing history. However, did you know that marketing campaigns will be more relevant due to the fact that they take into account previous purchases? In other words, you will only be presented with products and services that are of interest as opposed to those annoying generic PR campaigns.
This very same smart approach offers online retail professional a host of interesting tools to choose from. Customised storefront templates, multi-channel marketing capabilities and the possibility to display a product with the help of augmented reality (AR) are a few examples to watch out for. Still, what about those who are looking to set up an online business for the first time. Do these smart systems trickle down to the aspiring entrepreneur?
Where There is a Will There is a Way
One of the main hindrances that men faced in the past when attempting to start an online business was that they were unsure where to begin. Assuming that they already had a novel product that they wished to market, how can such a venture become a reality? Will you need to know a significant amount of coding? Where you you find advice and tutorials to guide you through the initial process? How can you avoid pitfalls along the way? Major e-commerce providers such as Shopify have addressed these and many other questions.
In other words, the excuse of “I don’t know enough” is no longer valid if you truly have a desire to enjoy an appreciable side hustle. Many of those who began as part-time retail marketers have turned this hobby into a full-time job. Whether you are hoping to earn extra money to buy a new car or you are planning for a family, the future is entirely in your hands. Be sure to follow this sector in the coming year, as there is no doubt that great things are in store.